PENINGKATAN KAPASITAS PENDAPATAN UMKM DODOL PENGLATAN TOKO BU MAWAR DI PENGLATAN KABUPATEN BULELENG-BALI

Penglatan village is one of the villages whose culture still exists even in current westernization situation. known for its typical dodol called Dodol Penglatan. has a different uniqueness when compared to other because quite variety flavor variants depending on consumer demand. Marketing strategy an important role MSMEs (Micro small and Medium Enterprises). The right marketing will be able increase competitiveness products produced by MSMEs. In effort develop strategy, complete information needed regarding market, consumers needed. Production activity producing goods or services. Usually this carried out order add value use benefit item service. that transforms all connectivity produces activities so output input services, as well can support human sustainability.